Twitter is a vast land that on the surface may seem to be a valley of hashtags and fields of memes. But, with the proper strategy, you can take a social media platform used as a personal diary for many and become the ruler of the land with a strong and influential presence.
Your Twitter is the voice of your brand–what you tweet is a direct reflection of yourself. That means you should think long and hard if you want to post anything that can leave a negative taste in your readers’ mouths. While it is good to interact on the Twittersphere, you may want to take a note from Switzerland and stay neutral on topics that can create a backlash. If it does not help your brand, it hurts it and that is not in your best interest.
Make your tweets a four-course meal.
Why make a simple tweet when you can give your audience the chef’s special? Attention-grabbing images, statistics, links to your site (bitly.com can really come in handy to save on characters), and mentions help your tweets stand out and offer more to your followers.
Diversify, Diversify, Diversify.
There are so many things you can do with 140-characters, so don’t get caught up in just being a one trick pony. Your tweets should be a mixture of self-promotion, tweets that require a call to action (retweet, favorite, check out etc.) and simple engagements that help build interactions.
Know your audience.
You should know exactly who your tweets are appealing to, and know what they want to read. A simple search about related topics, accounts and influencers can give you an idea what is causing your target demographic to engage. Do readers like global policy? cupcakes? Lady Gaga? The only way to know what is effective is by researching who follows your account as well as making sure to follow accounts that are more likely to have a positive effect on engagement.
Pencil in some time to strategize.
A content strategy serves as a detailed plan on what you want your Twitter account to achieve. By combining your research on content, influencers, hashtags and topics, you can create a blueprint for your brand’s online presence. You can think of unique hashtags, themes for posts, and other ways to build your Twitter identity. Next, create tweets in advance and use programs such as Hootsuite that will post tweets as schedule.